The Bra Guide
about: the bra guide highlights lululemon’s repertoire of best-selling bras. highlighting its newest innovation - the airsupport bra, and other popular numbers (energy bra franchise and pushing limits bra). brief: create a bra guide for guests to be educated and excited about the full range of bras.
“Aim: Effort in pose, ease in mind. The Pushing Limits Bra features total coverage in the front and strappy detailing for full range of movement in the back.”
“You got moves, we got comfort. As seen on Constance, the un-restricting and dynamic Energy Bra High Neck features sweat-wicking Luxtreme® fabric so you can breathe (and sweat) easy.”
produced and creatively led by manda olivia. copy manda olivia. photography and videography by collabtive agency. modelled by barbara latimer, constance chua, naomi yeo